Cuteness overload
Our brief was to help people understand the integral nature of trees, plants, foliage and flowers – the problem is – people already know that, but just don’t care enough to change their behaviour… so we knew we had to do something more aligned to people’s hearts and minds.
To this end, we created a series of small animations and comics to help our viewers hearts swell with love and empathy for our green planet. We leaned on pet culture, family culture, visual comedy… all the strongest, most loved tropes from social content.
Our stand out piece of content was WE DO IT FOR THEM, a collaboration between Wawawiwa and Paul Goodenough which melted the hearts of hundreds of thousands of people and formed the spearhead of the campaign.
Working with Fun-guys
Created by Wawawiwa and Paul Goodenough, UNCLE HERNANDO created a visual gag between bioluminescent mushrooms and ghosts – but also sought to educate (subtly) about how plants communicate which each other, how they form ‘friendships’ and favour their family when deciding who to share valuable resources like light and water with.
Bless you!
Our campaign also enjoyed wonderful content collaborations with Wars and Peas (PLANT FORESTS NOT TREES), Hannah Hillam (WORKING TOGETHER) and another adorable content drop from the amazing Wawawiwa – called ACHOO!
