U.N. Global Goals

Can a plucky group of creatives unlock $500bn to save the world?

The Aim

Did you know the World Bank has a ‘rainy day’ fund, currently worth $500 billion? Well, neither did we until they did!

Audience

The World Bank c-suite, The IMF, policy makers, government workers, the extreme wealthy, polluters

Reach

2,678,079

Engagement

268,066

Outcomes

World Bank CEO, David Malpass stood down after his climate denial was exposed
The World Bank committed to use their rainy day fund to help developing nations and climate mitigation
Massive reach across socials as well as targeted content created for policy makers, influencers and private WhatsApp groups
Quantified 2,678,079 reach and 268,066 engagement (potential reach much higher, but not quantifiable)

Links

I hadn’t noticed…

Our feature piece of content was written and created by Paul Goodenough and Mario Lovatt Garcia, ably produced by enviro-hero Fergus Dingle.

We were most impressed by the fact that Richard Curtis enjoyed us lampooning his film, Four Weddings and a Funeral.

Triple Jump

We worked on a concerted multi-year course of comics with comedian and cartoonist, Safely Endangered, to create comics that firmly directed the blame for breaking our planet on the right villains…

Bye Bye, David Malpass

One of the things we were very proud of was playing a small part in making David Malpass’ tenure as World Boss CEO untenable. We worked with a number of satirists, cartoonists, comedians and content creators to drive home the stupidity of having a climate denier in charge of a bank who’s mission it is to drive global financial equality.