Our Best-selling Book

The Most Important Comic Book On Earth

The Aim

To turn complex environmental messages into bitesized comics with the world’s best stars, most notable experts and the greatest comic creators on Earth.

Audience

Environmental fans, comic fans, pop culture fans and celeb superfans.
Reach
c.750m
Engagement
c.100m

Outcomes

  • $2m dollars raised
  • 625 Species protected from funds with World Land Trust
  • Sunday Times Book of the Year
  • Amazon No#1 Best-seller
  • 125 stories from 180 creators including Ricky Gervais, Paul McCartney, Jane Goodall, Cara Delevingne, Taika Waititi, Lenny Henry, Rob Rinder, Alan Moore, War and Peas, Wawawiwa, Robert Kirkman etc
  • 0.75bn+ potential reach and quantified 100m+ engagement (aggregated across all posts and creators)

Links

Uniting the Stars

Ian McKellen and Paul Goodenough

Through over 300 hours of video calls, and over 60,000 emails, we managed to pull together nearly 200 people from all over the world (during covid we might add) to unite, collaborate and take their most important environmental issue – and turn it into a comic!

Cara Delevingne signing the Most Important Comic Book On Earth

Make it simple, silly

By combining the heart of the world’s biggest creators, the expertise of activists, policy makers and scientists and the ability to find the emotive ‘heart’ with our comic creators, we did something truly unique – removing language and educational barriers to climate issues and raising awareness with millions of new people globally.

Taika Waititi and Paul Goodenough holding the Most Important Comic Book on Earth

Created an ecosystem of creatives

The book forged the groundwork of Rewriting Earth. Bringing together 180 creatives (at the time), 42 celebrities, 33 charities and a whole slew of activists and experts – all united for one purpose – to save as many species from extinction as humanly possible.

Richard Curtis and Paul Goodenough standing with their book, the Most Important Comic Book on Earth

Our history

Simply put, without this book, there would be no Rewriting Earth. It proved to us and everyone else that climate change and animal rights can cut into mainstream media and make tangible impact.